News / 23 May 2011

yo-Mobile Collected 100,000 Applications

On May 22, 2011 at 10:56 p.m. (Moscow time) the counter of ë[pronounced as yo]-AUTO's official website recorded the one hundred thousandth application. It was made by a 20-year-old woman living in the city of Tambov, who ordered a four-wheel drive ë-crossover.

Thus, 100,000 applications for ë-mobiles were received in less than a week of ë-AUTO's website operation.

The vast majority of pre-orders was placed for ë-crossovers - 84%, ë-microvans received 14% of all the applications and ë-vans received 2%. At an average, those willing to purchase a ë-mobile are 33 years old.

Let us recall that the new Russian automobile project was launched merely a year ago - on April 12, 2010. ë-Mobiles are notable for an innovative hybrid transmission system, which will be used in low-end automobiles for the first time.

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