News / 17 May 2011
51,188 Applications for yo-Mobiles for the First Day
A pre-order for purchase of ë[pronounced as «yo»]-mobiles was launched on May 16, 2011 at 3 p.m. During the press conference the journalists already watched as every 10 minutes the number of orders grew by 100.
Peak of visitors' activity at http://www.yo-auto.ru/ fell at 9 p.m. (Moscow time) and after the midnight the total number of applications rose beyond 30,000. Thus, within the first day we got 1,600,000 browsed pages, about 200,000 unique visitors of the website and precisely 51,188 applications for ë-mobiles.
Males prevail among over 50,000 applications from individual persons - 86%, 14% falls on females. The customers prefer a ë-crossover. It received 82% applications. A ë-microvan received 15% and ë-van - 3%. The customers also preferred all-wheel-drive 4x4 - 82% and a dual-fuel system gas/gasoline - 68%. 44% of customers ordered a ë-mobile's additional option - an external connection socket 220 V (20 kW).
Interesting facts of this day: the oldest visitor, who made an application, was born in 1921, the most active were the customers born in 1983 - 6% of applications fall on their part.
While Russian citizens revealed prevalent activity, applications were received from 38 countries of the world. In terms of Russia's districts the number of orders was distributed as follows:
44.85% - Central Federal District;
17.9 % - Northwestern Federal District;
13.4 % - Volga Federal District;
7.4 % - Ural Federal District;
7.25% - Siberian Federal District;
5.5 % - Southern Federal District;
2.45% - Far Eastern Federal District;
1.25% - North Caucasian Federal District.
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